Praise be to Allah, the Lord of the Worlds; and may His blessings and peace be upon our Prophet Muhammad and upon all his Family and Companions.
There is no harm for a woman to use cosmetics to beautify herself for her husband and endear herself to him but she should observe the following conditions:
1) She should not change her white hair into black since the Prophet (Sallallahu Alaihi wa Sallam) said regarding the grey hair: "Change it with some thing but avoid the black colour".
2) The makeup should be free from ingredients that are harmful.
3) It should not be in imitation to non-Muslims.
4) No impurity should have been added during the process of its production.
If the above conditions are met then using makeup is permissible.
Allah knows best.